Beauty of Joseon is a wildly popular Korean skincare brand <!--qkimaf wfQESe_f/HugV6--><!--cqw1tb wfQESe_f/HugV6-->founded in 2016 by Hyemin Park<!--TgQPHd|[]-->. It blends centuries-old traditional Korean herbal medicine (Hanbang<!--TgQPHd|[]-->) with modern dermatological science. Inspired by a 19th-century beauty encyclopedia, the brand focuses on gentle, nature-derived ingredients to achieve luminous, healthy skin.<!--TgQPHd|[]-->
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The Heritage<!--TgQPHd|[]-->
- The Inspiration:<!--TgQPHd|[]--> The brand draws directly from the Gyuhap Chongseo<!--TgQPHd|[]-->, an encyclopedia written by female scholar Yi Bingheogak during the Joseon Dynasty. It documented how Joseon-era noblewomen used natural ingredients like rice bran, ginseng, and honey for skincare.<!--TgQPHd|[]-->Â <!--TgQPHd|[]-->
- What is Hanbang?<!--TgQPHd|[]--> Hanbang<!--TgQPHd|[]--> is traditional Korean herbal medicine that emphasizes whole-body well-being. Beauty of Joseon extracts the wisdom of these botanical ingredients and reinvents them using lab-backed, modern formulations.<!--TgQPHd|[]-->
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Core Ingredients<!--TgQPHd|[]-->
The brand highlights several staple ingredients directly inspired by its historical muse:<!--TgQPHd|[]-->
- Ginseng:<!--TgQPHd|[]--> Long revered in Korean culture, it helps revitalize dull skin and improve elasticity.<!--TgQPHd|[]--><!--TgQPHd|[]-->
- Rice Bran Water:<!--TgQPHd|[]--> A Joseon-era staple packed with amino acids and vitamins to deeply hydrate and brighten the complexion.<!--TgQPHd|[]--><!--TgQPHd|[]-->
- Propolis & Green Tea:<!--TgQPHd|[]--> Ingredients prized for their anti-inflammatory and antibacterial properties, perfect for soothing sensitive skin.<!--TgQPHd|[]-->Â
