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BaByliss was created by two Parisian hairstylists in 1959 who innovated the first curling tong. We’ve built on our heritage in professional hair styling to become one of the world’s leading hair appliance brands. Whether you’re a professional hair stylist looking for reliable, high-performance tools, or you’re a consumer wanting salon results at home; our wide product range offers something for everyone, whatever your hair type or style. We continue to innovate and remain at the forefront of professional hair styling, making the tools you need to create the latest hair trends and everyday styles.

At BaByliss PRO, innovation drives everything babyliss  do. But what really drives that innovation is you. An industry full of highly-skilled and talented hair styling professionals who trust our products to deliver the results that customers love, and the creativity the industry raves about.

So babyliss listen. And always learning. babyliss don’t innovate just for innovation’s sake, but to develop the tools you really need to do your best work.

From original, award-winning technology that pushes creativity and styling, to engineering reliable, long-lasting comfortable PRO tools you can depend on day after day.

Whether it’s the High Street or Fashion Week, you’ve helped make BaByliss PRO products stand out as the ‘tools of the trade’ for stylists everywhere.

Babyliss proud and excited to be part of your community and we take our lead from you.