Noise is an Indian company that makes personal technology accessories, including smartwatches, audio devices, and other connected tech. The company was founded in 2014 by Amit and Gaurav Khatri. 

How it started: 

Gaurav wanted a phone cover for his iPhone, but couldn't find one in India

Amit, Gaurav's cousin, got the cover for him from Hong Kong

The success of selling the covers led to the launch of Noise 1.0 in 2014

What it's known for:

Noise is a leading brand in India's smartwatch and hearable category 

Noise was the bestselling brand on Amazon and Flipkart for four years in a row 

In 2023, Noise became the world's third largest smartwatch maker 

Noise is focusing on premiumization, audio, and strategic partnerships

Noise is developing new tech products for the world

Noise is working to expand its presence globally

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